FISH WITH A STORY

  – abalobi marketplace –



fish with a story

– ABALOBI MARKETPLACE –


fish with a social & Ecological story

rethinking the way we eat fish

Fish With A Story is fully traceable, premium quality, local seafood harvested responsibly by small-scale fishermen and -women using low-impact fishing methods. This seafood is supplied directly to consumers via a fair and transparent digital marketplace and traceability technology powered by ABALOBI.

By supporting Fish With A Story – via what is globally termed a Restaurant- or Community-Supported Fishery – consumers contribute to the empowerment of coastal communities and participate in an ever-growing movement to rethink and develop a more sustainable and ethical food system.

Choose to know the full Story behind your seafood.


available via the ABALOBI MARKETPLACE APP
for chefs, consumers and retailers

GET STARTED

Fresh, premium, local catch

Ecologically responsible and socially fair

Full traceability

Low carbon footprint supply chain

Eat with the ecosystem

Fair and transparent pricing

Head-to-tail whole fish approach

Strict food safety & hygiene standards


catch of the day is a varied basket of SPECIES celebraTING what the sea has to offer in terms of diversity and seasonality. this includes many lesser-known species that are undervalued but rich in flavour.

A STORY ON A PLATE

Fish With A Story's QR code gives consumers access to the dynamic Story behind their seafood, including what it is, where and how it was caught, and importantly, who caught it and their Story. Consumers can even connect with the fisher who caught their seafood ...

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RETHINKING SUSTAINABILITY

Fish With A Story critically widens the lens on sustainability to emphasise full traceability and the human dimensions of fisheries supply chains, ensuring fishers are given a voice and can participate actively in fisheries improvement initiatives.



fish with a story includes A selection of traditional coastal pantry products hand-crafted by women fishers in coastal communities 
LEARN MORE

WATCH

WHY IS FISH WITH A STORY IMPORTANT?



COOK

FISH WITH A STORY at home


DINE OUT

dine out on FISH WITH A STORY 





Fish With A Story is powered by ABALOBI – a South African-based, global social enterprise seeking to empower small-scale fishing communities through the joint development of Technology For Good.



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