Fish With A Story is fully traceable, premium quality, local seafood harvested responsibly by small-scale fisherfolk using low-impact fishing methods. This seafood is supplied directly to consumers via a fair and transparent digital marketplace and traceability technology powered by ABALOBI.
By supporting Fish With A Story, consumers can contribute to the upliftment of coastal communities and participate in an ever-growing movement to rethink and develop a more sustainable food system.
Choose to know the full Story behind your seafood.
Fresh, premium, local catch
Ecologically responsible and socially fair
Full traceability
Low carbon footprint supply chain
Eat with the ecosystem
Fair and transparent pricing
Head-to-tail whole fish approach
Strict food safety & hygiene standards
RETHINKING THE WAY WE EAT FISH ...
A Story on a plate ... You can scan a QR code to read the full Story behind the Fish With A Story you order – what it is, where and how it was caught, and importantly, who caught it. You can even connect with the fisher who caught your seafood. Fish With A Story reimagines the we way we catch, sell, buy and eat fish!
RETHINKING SUSTAINABILITY ...
Fish With A Story widens the lens on sustainability to emphasise the human dimensions of fisheries supply chains. Our hope is that consumers will become engaged and committed to help elevate fisherfolk, recognise their livelihoods, and partner with them on a journey towards rebuilding their fisheries and communities.
DELI
NEW CONVENIENCE RANGE
PANTRY
EXPLORE OUR COASTAL PANTRY
RECIPES
Cook FISH WITH A STORY at home
DINE OUT
dine out on FISH WITH A STORY
Fish With A Story is powered by ABALOBI – a South African-based, global social enterprise seeking to elevate small-scale fishing communities through the joint development of Technology For Good.
