Fish With A Story – by ABALOBI – is fully traceable seafood harvested by small-scale fishers using low-impact fishing methods. This ethical seafood is ecologically responsible and socially fair.
Through Fish With A Story, the conscious consumer can partner with small-scale fishing communities on their journey to sustainability – to reimagine a more responsible (sea)food system.
Choose to know the full Story behind your seafood.
Fish With A Story is backed by Fisheries Improvement Programmes and Technologies by ABALOBI
Premium, small-scale catch
Ecologically and socially conscious
Full digital traceability
Low carbon footprint
Impact driven for 3D sustainability
Fisheries Improvement Programme
Zero-waste approach
Rigorous food safety standards
A STORY ON A PLATE
A STORY ON A PLATE
Scan a QR code to read the full Story behind your seafood – what it is, where and how it was caught – and connect directly with who caught your seafood.
Fish With A Story reimagines the way we eat fish.
RETHINKING SUSTAINABILITY
RETHINKING SUSTAINABILITY
Fish With A Story widens the lens on sustainability to emphasise the ecological and human dimensions of fisheries.
Our world-first Fisheries Improvement Programme is the first globally recognised initiative rooted at a community level to integrate social, economic and ecological indicators of sustainability.
STRIVING FOR ZERO-WASTE SEAFOOD
STRIVING FOR ZERO-WASTE SEAFOOD
Small-scale fishers in our programme commit to responsible fishing practices. With a fair price and healthy market access, there is no incentive to overfish.
Surplus seafood is routed to our food security initiative, ensuring no nutritional loss in the food system and affordable protein for households in need.
Our Convenience Range of Fish With A Story now comes in ocean-friendly, biodegradable packaging that is 100% natural and home-compostable!
PRODUCTS
DELI RANGE
PANTRY
COASTAL heritage
COOK
CURATED RECIPES
DINE OUT
ethical DINING
Fish With A Story is an initiative by ABALOBI – a South African-based organisation striving for healthier oceans and thriving coastal communities
