Fish With A Story – by ABALOBI – is fully traceable, local seafood harvested by small-scale fishers using low-impact fishing methods. This ethical seafood is ecologically responsible and socially fair.
Through Fish With A Story, the conscious consumer can partner with small-scale fishing communities on their journey to sustainability, helping to reimagine a more responsible (sea)food system.
Choose to know the full Story behind your seafood.
Fish With A Story – is supplied directly to consumers via a fair and transparent digital marketplace powered by ABALOBI technology.
Fresh, premium, local catch
Ecologically responsible and socially fair
Full traceability
Low carbon footprint supply chain
Eat with the ecosystem
Fair and transparent pricing
Head-to-tail approach
Strict food safety & hygiene standards
RETHINKING THE WAY WE EAT FISH ...
A Story on a plate ... You can scan a QR code to read the full Story behind the Fish With A Story you order – what it is, where and how it was caught, and importantly, who caught it. You can even connect with the fisher who caught your seafood. Fish With A Story reimagines the we way we catch, sell, buy and eat fish.
RETHINKING SUSTAINABILITY ...
Fish With A Story widens the lens on sustainability to emphasise the human dimensions of fisheries supply chains. Our hope is that consumers will become engaged and committed to help elevate fisherfolk, recognise their livelihoods, and partner with them on a journey towards rebuilding their fisheries.
Our world-first Fisheries Improvement Project integrates ecological, economic and social sustainability.
DELI
NEW CONVENIENCE RANGE
PANTRY
EXPLORE OUR COASTAL PANTRY
RECIPES
FISH WITH A STORY at home
DINE OUT
dine out on FISH WITH A STORY
Fish With A Story is powered by ABALOBI – a South African-based organisation striving to elevate small-scale fishing communities for social, economic and ecological sustainability
