FISH WITH A STORY

 – BY ABALOBI – 



fish with a story

 – BY ABALOBI –


fish with a social & Ecological story



RETHINKING THE WAY WE EAT FISH

Fish With A Story – by ABALOBI – is fully traceable, local seafood harvested by small-scale fishers using low-impact fishing methods. This ethical seafood is ecologically responsible and socially fair.

Through Fish With A Story, the conscious consumer can partner with small-scale fishing communities on their journey to sustainability, helping to reimagine a more responsible (sea)food system.

Choose to know the full Story behind your seafood.


Fish With A Story – is supplied directly to consumers via a fair and transparent digital marketplace powered by ABALOBI technology. 


available online and via the ABALOBI MARKETPLACE APP
for chefs, home cooks & RETAILERS

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Fresh, premium, local catch

Ecologically responsible and socially fair

Full traceability

Low carbon footprint supply chain

Eat with the ecosystem

Fair and transparent pricing

Head-to-tail approach

Strict food safety & hygiene standards


catch of the day is a diverse & seasonal basket of SPECIES celebraTING & HONOURING what the sea has to offer. this includes many lesser-known species that are undervalued but rich in flavour.

RETHINKING THE WAY WE EAT FISH ...

A Story on a plate ... You can scan a QR code to read the full Story behind the Fish With A Story you order – what it is, where and how it was caught, and importantly, who caught it. You can even connect with the fisher who caught your seafood. Fish With A Story reimagines the we way we catch, sell, buy and eat fish.  

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RETHINKING SUSTAINABILITY ...

Fish With A Story widens the lens on sustainability to emphasise the human dimensions of fisheries supply chains. Our hope is that consumers will become engaged and committed to help elevate fisherfolk, recognise their livelihoods, and partner with them on a journey towards rebuilding their fisheries.

Our world-first Fisheries Improvement Project integrates ecological, economic and social sustainability.  


DELI

NEW CONVENIENCE RANGE


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PANTRY

EXPLORE OUR COASTAL PANTRY


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RECIPES

FISH WITH A STORY at home


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DINE OUT

dine out on FISH WITH A STORY 


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LEARN MORE ...

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Fish With A Story is powered by ABALOBI – a South African-based organisation striving to elevate small-scale fishing communities for social, economic and ecological sustainability



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